About us

Follow your passion, and sucess will follow you

A journey of a thousand miles begins with a single step. The company began with a vision of passion for fashion and was committed to the mission of providing latest and trendy fashion garments of well-known brands to the patrons. Since 1988, we can gladly say that we could not only achieve our vision but also could surpass it. Like many other conglomerates Blue Club too had very humble beginning however, with constant drive to serve and grow it has become a household and trusted name among fashion enthusiasts when it comes to clothing and fashion. With presence across four fashion loving cities of Saurashtra we continue to grow by leaps and bound. Needless to state that we will continue offering latest and affordable quality clothing to make you look good in line with the trends all the time. It will always be our endeavour to offer the best fabric at best price and will continue fulfilling ever changing needs of family fashion.

It is only fair to thank all our stake holders which are our loyal customers, enthusiastic and hardworking employees who have always inspired and pushed us to do better, serve better.

Being a clothing brand of India is indeed a matter of pride for any company. In a country like India where Fashion changes not only with age and time but also with culture and region, with our zeal to cater to varied fashion needs of different age groups and keeping affordability in mind we have been able to spread smiles and happiness for last 25 years and have become a trusted brand among Indian families.
Currently 9 Stores in Different regions of Gujarat Anand – Bhavnagar – Bhuj – Gandhidham - Jamnagar - Morbi1 - Morbi2 – Porbandar - Rajkot
Blue Club Select
Every business evolves and goes through transition period. While Blue Club family will continue growing its brick and mortar model and keep expanding horizons to new territories; there is something new & fresh known as “Blue Club Select”.
Why Blue Club Select?
After serving for more than 2.5 decades and having understood the needs and taste of the consumers and observing the gap which exists, now we at The Blue Club are going to introduce new brands of our own under the title Blue Club Select. We have no doubts whatsoever that our huge and loyal customer base will embrace and love our new brands.

Blue Club Select is part of Blue Club Family only but with its own brand its own label, with as many as seven brands catering to varied needs of Indian millennials. Millennias are the ones who cannot be overlooked; they are trend setters and biggest spenders on fashion.

More than 50% of India is below 25 years of age this number is good enough to keep anyone interested to create products and services focused around them.
After years of research, surveys and trials Blue Club Select has come up with these 7 brands which will definitely woo the Indian youth. Research has proven that we can’t simply copycat western brands. We have to have our own fabric, own styles and own fittings looking at our different culture, climate and physique. There is hardly any brand which caters to people with extra height and we are yet to come across a brand which focuses on the needs of the girls who start their new home in new environment with new people after marriage. The way we can’t overlook Indian millennials; millennials too can’t overlook Blue Club Select.

This entire new range of BCS is available at all of our showrooms as well as online.
We are BlueClub
When it comes to royal & grandeur, Urban Mystic is the best choice. We believe that Fashion should be comfortable. We have wide range of Kurtas, Kurta Set, Top, Flared Gowns and Layered piece to Kurta Set which is the perfect blend of Indian traditional and modern structure. Every outfit has been designed with today's modernity in mind.BlueclubSelect is designed for women of all ages..!!!
Be Sharp
Worried about what to wear while attending a gala party, high profile event or a big fat wedding? Benative has got you covered. Our finest fabric and supreme craftsmanship will manifest your personality. Be the centre of attraction with Benative.
BB sports is the brand that is redefining today’s man. Irrespective of the events be it marriage or presentation, place be it boardroom or club or the attire be it formal or casual BB sports will ensure that you look great no matter where.
Be Sharp
Now working professionals will look forward to Monday meetings and other conferences and presentations during the weekdays. With Be Sharp stand apart from the rest and impress everyone effortlessly. Now, show your attitude while keeping all courtesy intact.
For all those who work hard and party harder. Vyne offers a complete range of shirts and trousers for your party and clubbing needs when you wish to hangout and relax with friends and family and just be yourself.
Be Sharp
Valyou as the name suggests it values and respects your aspiration and offers a range of semi formal and formal clothing. It will make you look cool during routine working days and boost your confidence while facing any challenging interviews.
They love pizza, they love cola, they love social media, they love partying and of course, they love denim too. Yes, we are talking about millennials who set the fashion trends. This range of casual shirts, T-shirts and denim from Urban Thing is for all those who are fearless and bold enough to take up challenges.
“When we feel happy in what we are wearing, we tend to be more confident”
When we are confident, we are able to exert influence through our confidence alone. When we feel good, we are likely to be perceived as looking good too, as our posture, voice and body language will be more positive. For Blue Club, happiness of customers is all that matters. When it comes to Clothing we always keep in mind the Happiness & Confidence that customer will feel after wearing it.
Blue Club assures that products are delivered safely to customers. Our Packaging assures that your cloth is protected from any Damage.

We have designed our Packaging in such a way that it creates Suspense & Excitement to open it.

Not only just Design but we also assures that our Packaging is easy to Recycle, safe for Individuals and the Environment and is made out of recycled materials. We pride ourselves on the sustainability and re-usability of our packaging, all of our packaging designs are created with these two factors in mind.
Collaborate to create, we believe in collaboration if you have a new idea, suggestion or feedback write us, we are more than happy to listen, share and work on new ideas. Who knows a miracle may happen.
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